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client

Festival Argentino USA | Annual festival of Argentine music, dance, food and culture located in Virginia, USA

work

Logo / Poster / Postcards

task

Working on this proyect was a challenge. The festival started more than 25 years ago and my task was to redesign and refresh the whole identity.

idea

To create a new identity using traditional argentinian decoration style but in a contemporary way, using colors which are related to american and argentinian flags.

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Logo

There is a guitar which represents traditional/folk argentinian music. Decoration helps to connect the words with the guitar and create a whole image. Colors are blue and red (american flag) and light blue and yellow (argentinian flag).The four stars represent the american flag, and the yellow ornament located in the middle represents the sun of the argentinian flag. 



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Postard and poster

In both cases a big logo is located in the middle of the layout as a main image, all pictures and information are carefully located around it. The light blue background represents the argentinian flag.



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