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Tres Carpinteros
client

Smarti | IT - information technology

work

Logo / Stationery

task

To give corporative identity to a new IT firm, an strong image to compete in a growing market.

idea

To introduce this new firm in IT business with focus on quality, efficient and firmness, using a minimalist and neat image.

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Logo

The shape is based in the sigma symbol, the eighteenth letter of the Greek alphabet. It is often used as a mathematical symbol that, in this case, represents science. I preferred a rounded typography but with square shapes. Both rounded and squared characteristic live together, like firmness and flexibility. The colors are bright blue and grey. There is a soft shadow on the base, a clean floor representing a neat image. The “t” has a missing portion that makes sense with the "i" (In spanish IT is said TI).



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Business cards

The logo is used in a very huge size and is cropped. There are many different options of cards that could be used in different situations.



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